
Communication
talking without words
an instant impression
of time
the constant value
revealing itself
in the depths
of our hearts
Written 1969
It was a week of variety. There was a collection of toilet pods, pink for ladies, blue for men. Fun and funky, and who would have thought that images of toilets could ever look like an alien space ship, recently arrived in the Capital City at Sketch, a Mayfair restaurant..
The image pops out, telling us something new. Communication without words, just like the verse said all of those years ago. Photography is morphing into constant sharing, like a diary of everything we do. No words needed, just the image.

Before that, an intriguing new hotel called 21C in Cincinnati, a museum concept where business meets art. When the image is of an image, there is a double impact. There are so many things to ponder, and images to share. The artist created the sculpture, and proudly set them in place. The hotel created an ambiance, and a mood, to show them at their best. And the photographer took a view that was unique. Images on images on images. It’s a visual world after all.
On the way home, the plane’s technology worked just fine, and you never will need that life jacket. The transfer from Cincinnati to Boston was easy. Delta’s seats had space and comfort, and the in-flight Wi-Fi helped us all to stay connected. The crew tried hard and smiled throughout.
Images in flight.
It was pretty on the ground, and the air was clear allowing a few quick pictures. But inside the cabin, subtle things defeated a perfect trip. On a night flight, airlines sometimes offer their business customers a “quick meal”, to cut down eating time and to let them get more sleep. After all, the flight from Boston to London is only around 6 hours, and you loose 4 or 5 hours on the time zone shift overnight. It’s not called a “Red Eye” for nothing.
“Yes sir, I will bring you a quick soup and not the full meal, so then you can sleep”.
Nice promise, but pity it arrives at the same time as everyone’s meal. Just too hard to organise things I assume. But then, why say that it was possible? Words become promises, and promises that aren’t delivered lead to reactions and pain. So which will I remember most about that flight? The fleeting glimpse of the ground 35,000 feet below, which could have been on any flight, almost anywhere. Or the specific disappointment of insufficient sleep?
We’d all accepted a delayed flight, as we couldn’t do much about it, and the airline carefully explained what had happened – so we were all sympathetic. The words worked. Eventually the plane landed smoothly in London, and the pilot was pleased that we offered him our business. Rain welcomed us and an image beckoned of the airport around us.
Unfortunately the dock wasn’t ready, as though Heathrow had never had a plane arrive before. We all paid intent attention to those essential messages on our smartphones, and even took a picture or two. We all managed to avoid the outside world. Still, a little annoyance about the dock overshadowed things. It wasn’t the words or images. It was the lack of words. Of warning and sympathy. No words could reassure.
Whatever images inspire, if the simple words of communication disappoint, it all falls apart.
Sketch was a very cool restaurant, designed to be a visual treat. Art meets food. The staff was immaculately turned out, and everything was very professional.
Did they need a little too much “push” to change us to a better table? “I won’t comment on that, madam”. So we all moved on.

The food was excellent, served quickly and with a little panache. Looked and tasted good, too.
The sommelier asked
“Would you like a drink, madam? Certainly, madam”.
[Not that I approve of the way you are drinking my wine … but I will try not to let that show on my face].
Of course when he forgot to bring the drink the whole effect was spoilt. Words of apology become words of reaction.
The negative words overtook the positive, if only for a few moments.
Images are so diverse, so strong, and so creative. And there are an infinite number of them. What is this do you think?

It’s a light at Sketch – abstracted. To the artist, it doesn’t really matter, as the shape and colour is all. But to others, knowing what it is needs words. And if the words disappoint, so does the image.
Great intentions let down with small mistakes. Beautiful images lost because of simple words.
Images can’t cover for words or deeds.
“Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.” Peter Drucker























