Webinar

mickyates Aftermath, Cambodia, Coursework, Critical Research Journal, Documentary, ICWeek4, Informing Contexts, Infrared, Photography, Portrait, Webinar Leave a Comment

It was an interesting webinar yesterday with Michelle. Clive, Vincent and Peng were in the group. I shared two (early) sets of work from this trip. The first was portraits, where I am continuing to pursue intimacy. And the second was my initial infrared landscape work, which are the next step in experimentation after the last WIP, featuring black and white …

The Advertising Idea

mickyates Advertising, Coursework, Critical Research Journal, Culture, Ethics, ICWeek4, Ideas, Informing Contexts, Media Theory, Photography Leave a Comment

Katherine Frith likens reading adverts to peeling an onion. She pinpoints three stages in reading adverts: The surface meaning The advertiser’s intended meaning and The cultural meaning. She concludes that ‘advertising only “makes sense” when it resonates with certain deeply held belief systems’ (Undressing the Ad, pg  5). I have been reading with great interest the posts on Canvas regarding …