The Advertising Idea

mickyates Advertising, Coursework, Critical Research Journal, Culture, Ethics, ICWeek4, Ideas, Informing Contexts, Media Theory, Photography Leave a Comment

Katherine Frith likens reading adverts to peeling an onion. She pinpoints three stages in reading adverts: The surface meaning The advertiser’s intended meaning and The cultural meaning. She concludes that ‘advertising only “makes sense” when it resonates with certain deeply held belief systems’ (Undressing the Ad, pg  5). I have been reading with great interest the posts on Canvas regarding …

Photography, Photographies

mickyates Art, ContextualResearch, Coursework, Critical Research Journal, Critical Theory, Culture, Digital, Documentary, ICWeek1, Ideas, Informing Contexts, Philosophy, Photography, Practice Leave a Comment

This week’s task: Post a brief commentary below that identifies the inherent characteristics and contexts of the ‘photographic’ nature of your own practice. Specifically refer to at least one of this week’s case studies to critically contextualise your own work. For example: Demonstrate how your work emphasises the characteristics of a particular case study; Note how these case studies may not …