Photo|Frome 2023 was a major success!

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The festival had over 11,000 visitors across all of our venues, almost double last year’s inaugural result of 6,000. Exhibitions broke daily and total attendance records at the major venues such as Rook Lane Chapel and Black Swan Arts, and this year’s innovations such as Coffee @ Photo|Frome brought new visitors into local cafes and shops.

It has been particularly good to see so many visitors from outside of the Frome area, which accounts for many of the additional visitors this year. Social media isn’t everything, though it is worth noting that Photo|Frome now has a larger Instagram audience in London than in Somerset, which explains why so many of our venues noted out-of-town visitors.

We are very pleased to hear first-hand the positive reception to the festival’s ‘Decolonising Environments’ theme from both local people and the wider photography community. It was also gratifying to hear positive feedback on how the various shows were professionally produced and exhibited.

There was excellent photography shown in 2022, though we believe that in 2023 we went several steps further in quality, breadth, and content. This year’s festival aimed to offer an image-driven conversation about important social and environmental issues and succeeded.

Photo|Frome staged 15 venues, including outdoors, compared with 7 in 2022. The new outdoor exhibitions especially got a lot of interest (even a little controversy) and clearly opened-up photography to audiences of all kinds.

Over 170 national and international photographers showed more than 500 photographs across the town. With photographs and book entries from literally all over the world, the national and international response to what Photo|Frome is offering has been humbling. Of course, as part of our community objectives, Photo|Frome also showcased the talents of local and student photographers in 4 group exhibitions across the town.

The 2023 programme included an engaging 2-day symposium with 11 excellent speakers (we will share videos in due course), practical and fun workshops for the whole family, a new international open book call (winners from Egypt, Mexico, Ireland and the Netherlands) and new national student photography awards, which attracted entries from across the country, with prizes from

Our free pop-up portrait studio, Faces of Frome, in partnership with The Frome Independent market and managed by students of Boomsatsuma, Bristol and Frome College was as popular as ever. People have already been sent their free digital portraits.

2022 was about demonstrating the team’s ability to stage a festival, and to get visitors interested. In 2023 we proved that Photo|Frome can do even more, and be an engaging, high-quality addition to the local Frome scene whilst also appealing to a truly national and international audience with new and meaningful photography.

As an ‘indie’ festival, our concept takes inspiration from such long-standing festivals as Les Rencontres d’Arles, aiming to fill the community with curated photography and events whilst attracting the wider world of photography.

Everything was a huge team effort. Our volunteers, photographers, sponsors, designers, local and national partners, and our venues all playing their part in making this all work so well.

Thank you everyone, so very much.

We particular want to acknowledge the support of public funding from the National Lottery through Arts Council England;, the largest global platform to buy, sell and trade used photo and video kit; Fujifilm and Digitalab for printing support; Frome Town Council, Frome Wessex Photographic and St Cuthbert’s Mill, as well as several private donors.

Stepping back, 2023 gives a very solid foundation for what Photo|Frome might become and do next.

Watch this space!

Installation photo at Rook Lane by Jesse Alexander.

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