The Network behind the Image

mickyatesDigital, History, Ideas, Mick's Photo Blog, Photography Leave a Comment

I am researching the ethics of photography, and one of the areas of interest is the ‘networked image’. Some time back I wrote about the various ways that we talk about and use the word ‘digital‘, which is related to unpacking how we might analyse what is going on with photographs – from digital capture and processing, to networking and …

The Advertising Idea

mickyatesAdvertising, Coursework, Critical Research Journal, Culture, Ethics, ICWeek4, Ideas, Informing Contexts, Media Theory, Photography 1 Comment

Katherine Frith likens reading adverts to peeling an onion. She pinpoints three stages in reading adverts: The surface meaning The advertiser’s intended meaning and The cultural meaning. She concludes that ‘advertising only “makes sense” when it resonates with certain deeply held belief systems’ (Undressing the Ad, pg  5). I have been reading with great interest the posts on Canvas regarding …