The Advertising Idea

mickyates Advertising, Coursework, Critical Research Journal, Culture, Ethics, ICWeek4, Ideas, Informing Contexts, Media Theory, Photography Leave a Comment

Katherine Frith likens reading adverts to peeling an onion. She pinpoints three stages in reading adverts: The surface meaning The advertiser’s intended meaning and The cultural meaning. She concludes that ‘advertising only “makes sense” when it resonates with certain deeply held belief systems’ (Undressing the Ad, pg  5). I have been reading with great interest the posts on Canvas regarding …

Begin at the Beginning – My Photographic DNA

mickyates Art, Biography, Coursework, Critical Research Journal, Documentary, Film, Ideas, Personal, Photography, Practice, SPWeek4, Sustainable Prospects Leave a Comment

Review your earliest work and reflect: What do you see in it? I have to really start at the beginning here. I was a painter (and I wrote poetry). In fact, I wanted to go to Art College, but as a first generation ‘boomer’, I was encouraged instead to do a more useful degree. So, a frustrated artist. I did …