The Advertising Idea

mickyates Advertising, Coursework, Critical Research Journal, Culture, Ethics, ICWeek4, Ideas, Informing Contexts, Media Theory, Photography 1 Comment

Katherine Frith likens reading adverts to peeling an onion. She pinpoints three stages in reading adverts: The surface meaning The advertiser’s intended meaning and The cultural meaning. She concludes that ‘advertising only “makes sense” when it resonates with certain deeply held belief systems’ (Undressing the Ad, pg  5). I have been reading with great interest the posts on Canvas regarding …

Provoke

mickyates B&W, ContextualResearch, Coursework, Critical Research Journal, Critical Theory, Culture, Documentary, ICWeek1, Ideas, Informing Contexts, Japan, Photography 7 Comments

The Japanese photo magazine ‘Provoke’ only published three issues, in 1968 and 1969. It was a rejection of many of the then-prevailing ‘global’ photographic norms. And it uniquely caught the 1960’s era of protest against American military bases on Japanese soil, Tokyo’s Narita airport extension and more. It also reflected growing Japanese confidence and self-identification after WWII. From the Provoke …