The Advertising Idea

mickyatesAdvertising, Coursework, Critical Research Journal, Culture, Ethics, ICWeek4, Ideas, Informing Contexts, Media Theory, Photography 1 Comment

Katherine Frith likens reading adverts to peeling an onion. She pinpoints three stages in reading adverts: The surface meaning The advertiser’s intended meaning and The cultural meaning. She concludes that ‘advertising only “makes sense” when it resonates with certain deeply held belief systems’ (Undressing the Ad, pg  5). I have been reading with great interest the posts on Canvas regarding …