The Medium is the Message

mickyatesBooks, ContextualResearch, Critical Research Journal, Ideas, Instagram, Media Theory, Photography, SPWeek4 1 Comment

Writing on Digital prompted me to re-read McLuhan. I admit that I have not read it since the 60s, and my original copy was lost. So, thank you, Amazon! The Medium is the Message is still a brilliant, farsighted book. Let’s consider the time that the book was written. Post Industrial, Pre Digital. Television was conquering the world, space technology …