The Advertising Idea

mickyatesAdvertising, Coursework, Critical Research Journal, Culture, Ethics, ICWeek4, Ideas, Informing Contexts, Media Theory, Photography 1 Comment

Katherine Frith likens reading adverts to peeling an onion. She pinpoints three stages in reading adverts: The surface meaning The advertiser’s intended meaning and The cultural meaning. She concludes that ‘advertising only “makes sense” when it resonates with certain deeply held belief systems’ (Undressing the Ad, pg  5). I have been reading with great interest the posts on Canvas regarding …

Interdisciplinarity

mickyatesContextualResearch, Critical Research Journal, Ethics, Ideas, Insight, Photography, PositionsPractice, PPWeek2 2 Comments

The theme of Week Two is close to my heart, as I am Visiting Professor at the Inter-Disciplinary Ethics Applied Centre of Excellence for Teaching and Learning (IDEA CETL) at the University of Leeds. In 1985, I was also one of Procter & Gamble’s first General Managers leading a multinational team across Europe, which included multiple disciplines – marketing, finance, manufacturing, …