The Advertising Idea

mickyatesAdvertising, Coursework, Critical Research Journal, Culture, Ethics, ICWeek4, Ideas, Informing Contexts, Media Theory, Photography 1 Comment

Katherine Frith likens reading adverts to peeling an onion. She pinpoints three stages in reading adverts: The surface meaning The advertiser’s intended meaning and The cultural meaning. She concludes that ‘advertising only “makes sense” when it resonates with certain deeply held belief systems’ (Undressing the Ad, pg  5). I have been reading with great interest the posts on Canvas regarding …

Dorothea Lange

mickyatesBooks, ContextualResearch, Critical Research Journal, Documentary, Ethics, ICWeek1, Ideas, Informing Contexts, Photography, Social Development 4 Comments

A while back I was asked to make a short presentation to the PhotoBath group on an image that has always inspired me (September, 2016). It didn’t take long to decide that it was Dorothea Lange‘s photograph taken during the Great Depression, in California (Nipomo), in 1936. It is generally known as Migrant Mother. Dorothea Lange. 1936. Migrant Mother of Seven. Nipomo. Dorothea was commissioned by …